Your Amazon connection asks for two locations, and they answer different questions. Picking the wrong one is the most common reason a connection points at the wrong store, or imports the same orders twice. This explains what each field means so you can choose correctly the first time.
Seller Central Login Region follows your Amazon Seller Central account, not your company
Select the location of the marketplace follows the store whose sales data you want
the two are independent, so a US account can sync a marketplace in another country
where your company is incorporated does not affect either field
you need a second connection only when the marketplace belongs to a separate Seller Central account
Field | What it controls | What decides your answer |
|---|---|---|
Seller Central Login Region | The Amazon domain Kintsugi sends you to when you authorize the connection | Where your Seller Central account is registered, for example US (.com) |
Select the location of the marketplace | The store whose sales data Kintsugi imports | The country of the marketplace you want to sync, for example Canada |
Take a US company that signs in to Seller Central on amazon.com and also sells on Amazon.ca. The login region is US (.com), because that is where the account lives. The marketplace location is Canada, because that is the store whose orders Kintsugi imports. The same pattern applies to any marketplace country.
Same Seller Central account | Separate Seller Central account or store | |
|---|---|---|
What to do | Add the marketplace in your existing Amazon connection's settings, if the field allows it | Create a second connection with Connect Another |
Which login region | The one already on that connection | The region where the second account is registered |
Which Merchant Token | The one already on that connection | The Merchant Token belonging to the second account |
Connecting the same Seller Central account twice can import the same orders twice and overstate your tax exposure. If you are not sure which case applies to you, reach out before you connect.
Kintsugi handles:
sending you to the correct Amazon sign-in domain for the login region you choose
importing orders from the marketplace you select, once the connection is authorized
You handle:
choosing the login region that matches your Seller Central account
choosing the marketplace whose data you want, since Kintsugi does not add one for you
deciding whether that marketplace belongs to an account you already connected
supplying the Merchant Token for that account
Connecting Amazon end to end. The full setup and authorization flow, including where to find your Merchant Token, is in the Amazon Read-Only Integration Guide.
A connection that has stopped syncing. If Amazon was working and now shows Unauthorized, see How to Reconnect Your Amazon Integration.
Tax calculation inside Amazon. The Amazon integration is read-only. Kintsugi imports your orders for nexus monitoring, reporting, filing, and remittance.
Whether a new country creates a registration obligation. Adding a marketplace gives Kintsugi the data to monitor your exposure there. It does not register you anywhere.
My company is based in the US. Should the login region be United States? The login region follows your Seller Central account, not your company. If you sign in to Seller Central on amazon.com, choose US (.com), even when the store you are syncing is in another country.
Do I need a second connection for a marketplace in another country? Only when that marketplace belongs to a separate Seller Central account or store. Marketplaces under an account you already connected are handled in that existing connection's settings.
For further concerns, we're always here to help. If you can't find the answer you're looking for, just reach out to us using the chat in the bottom right corner of your screen.